Companies can thrive or die based on their pricing strategy. Pricing strategy has taken greater prominence as tariffs force companies to adjust pricing to accommodate higher input costs and to manage the volatility in tariff policies. Remote work and ecommerce continue to reshape how businesses deliver value. Against this backdrop, I followed up with a […]
I ended up paying over $1000 to repair my recumbent exercise bike. Several information errors contributed to a costly tragicomedy that locked me into an expensive decision cycle. Not only did I pay $384 more than necessary to fix my bike, but also I was left wondering whether I would have decided to stick with […]
Over the summer my 18-year old recumbent exercise bike failed. The bike had saved me countless trips to the gym over the years, especially in the early years when I lived many miles away from a gym and bike trails. Now, with the pedaling locked into the hardest effort level, I faced an age-old decision: […]
In “The scourge of ‘stealthflation’ – Companies have found sneaky ways to raise prices. Where will it end?” The Economist aired a litany of egregious ways in which companies try to foist higher prices on consumers. Some of the violations appear to result from insufficient competition in the marketplace. Some of the violations come from […]
Convoluted Carpool Lanes Carpool lanes started as a simple energy-conservation and pollution-reducing incentive: multiple people riding in a car get access to a special lane that typically moves faster than other lanes of traffic. Over time, transportation agencies and regional governments have piled on a range of goodies into these lanes. Electric vehicles and hybrids […]
A friend with a healthcare startup discussed pricing strategy with me after reviewing Y Combinator’s Kevin Hale in the video “Startup Pricing 101.” My friend learned that setting prices too low can hurt a startup by undermining the brand and perceived value for the early adopters critical to young startups. Revisiting Past Insights on Pricing […]
Inflation has been a hot topic in the pandemic economy. Beyond base effects (the artificially low prices produced by a shutdown economy), in many industries the prices for materials, goods, and even labor have soared. Suddenly, businesses need solid pricing strategies not only to earn attractive profits but also just to stay solvent. Marketplace recently […]
I prefer soaps with no additives, scents or other assorted chemicals. Accordingly, I have purchased Tom’s of Maine natural soaps for almost 20 years after a dermatologist introduced me to this friend of sensitive of skin. The soap is a bit expensive and sometimes hard to find. So when I find a reliable source, I […]
The topic of pricing is one of my favorite on this blog. Over the years, I have developed a keen sense of pricing dynamics. So when I find (apparent) pricing anomalies, I feel compelled to talk about and explain them. I made a quick 2019 New Year’s Eve run to Target and decided to take […]
Over three years ago, I wrote “Not Worth the Cost: A 17-Month Case Study of Congestion Pricing in the SF Bay Area” as an analysis of congestion pricing on the Express Lane for Highway 237 in Milpitas, CA. I concluded then that the opportunity for saving time was not worth the price of the toll […]
