Generative AI has opened up a variety of possibilities for content analysis. The AI engine can take unstructured language, such as free-form text in a survey, and organize it into categories and themes. The AI engine can also take structured writing and score it against goal-oriented criteria. Both processes help content creators and analysts alike […]

Planning a family trip can be daunting. Parents and guardians must balance a myriad of preferences across eating, sleeping, and entertainment preferences all while maintaining a budget. A wrong turn or a small mishap can cascade into major vacation disruptions and undermine the best plans and budgets. I recently faced these important analytics challenges while […]