Generative AI has opened up a variety of possibilities for content analysis. The AI engine can take unstructured language, such as free-form text in a survey, and organize it into categories and themes. The AI engine can also take structured writing and score it against goal-oriented criteria. Both processes help content creators and analysts alike […]

Bloomberg reports “Loyal ‘Simpsons’ Fans Fetch Higher Ad Rates on Web.” Premiun programming on the Web has gained pricing power due to the scarcity of popular, targeted advertising inventory. In the future, I would look for the industry to find ways of increasing ad inventory and creating more tools for mass audiences to create and […]