Tom Davenport discusses his new book “Analytics at Work: Smarter Decisions Better Results” in Information Week. Davenport and his co-author, Jeanne Harris, wrote this follow-up to:
- Provide a guide for creating and promoting analytical capabilities without making analytics a core business strategy.
- Emphasize the importance of data governance.
- Introduce a formal framework called the DELTA model: Data, Enterprise, Leadership, Targets, and Analysts.
Here is the intro to the article:
“The business best seller Competing on Analytics made the case that there are big rewards for organizations that embrace data-driven decision-making. Offering a preview of his soon-to-be-released follow-up, Analytics at Work: Smarter Decisions Better Results, co-author Thomas H. Davenport , professor of information technology and management at Babson College, recaps the book’s five-stage “DELTA” model for assessing and improving analytical decision-making.”