Ahan Analytics, LLC Thought Blog - Thoughts on making practical use of analytics
Jun
27

Mass customization in media gains more advertising value

written by Dr. Duru

Bloomberg reports “Loyal ‘Simpsons’ Fans Fetch Higher Ad Rates on Web.” Premiun programming on the Web has gained pricing power due to the scarcity of popular, targeted advertising inventory. In the future, I would look for the industry to find ways of increasing ad inventory and creating more tools for mass audiences to create and […]

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