Ahan Analytics, LLC Thought Blog - Thoughts on making practical use of analytics
Nov
16

Burger King Broiling: Struggling with Global Vs. Local Profit Optimization

written by Dr. Duru

On the same day that BusinessWeek lauded Subway for the success of its discount $5 footlong sandwiches, the National Franchise Association (NFA) sued Burger King Corporation over the legality of requiring franchisees to charge no more than $1 for the Double Cheeseburger. The Subway success story features a pricing strategy built from the bottom where […]

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