Ahan Analytics, LLC Thought Blog - Thoughts on making practical use of analytics
Nov
11

Analytic Lessons from Subway’s $5 Footlong Promotion

written by Dr. Duru

Subway’s $5 footlong promotion has become a nationwide hit. In “The Accidental Hero,” BusinessWeek writer Matthew Boyle describes how the promotion grew from just a few franchises in Florida to become a top-10 fast-food brand this year. The story demonstrates how a small, local idea can become a nationwide success. The story also powerfully displays […]

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