Ahan Analytics, LLC Thought Blog - Thoughts on making practical use of analytics
Jun
1

Jeff Bezos and More: In Defense of the Value of Valedictorians

written by Dr. Duru

Source: Steve Jurvetson – Flickr: Bezos’ Iconic Laugh, CC BY 2.0 Jeff Bezos is known as the founder and CEO of Amazon.com (AMZN). The stock for his company is toying with the $1000 level for the first time ever and is close to pushing Bezos past Bill Gates as the world’s richest man. Source: FreeStockCharts.com […]

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Jul
20

I’ll Have Another Order of the Escalade, Please

written by Dr. Duru

My wife recently relayed to me an odd story told to her by a car rental agent. This agent told my wife about a woman who for months has rented the same Escalade over and over, renewing her rental agreement for a few weeks at a time. Escalades are considered premium/luxury rentals, so the bill […]

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Feb
1

Amazon’s e-Book Pricing Problem

written by Dr. Duru

I intended to write a detailed examination of Amazon’s pricing problem with e-books. However after doing just a little research, I found there are plenty of people who have already provided excellent opinions and recommendations. So, instead of providing my classic unsolicited advice, I am posting links to the two most insightful pieces I found […]

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Nov
16

Burger King Broiling: Struggling with Global Vs. Local Profit Optimization

written by Dr. Duru

On the same day that BusinessWeek lauded Subway for the success of its discount $5 footlong sandwiches, the National Franchise Association (NFA) sued Burger King Corporation over the legality of requiring franchisees to charge no more than $1 for the Double Cheeseburger. The Subway success story features a pricing strategy built from the bottom where […]

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Nov
11

Analytic Lessons from Subway’s $5 Footlong Promotion

written by Dr. Duru

Subway’s $5 footlong promotion has become a nationwide hit. In “The Accidental Hero,” BusinessWeek writer Matthew Boyle describes how the promotion grew from just a few franchises in Florida to become a top-10 fast-food brand this year. The story demonstrates how a small, local idea can become a nationwide success. The story also powerfully displays […]

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Aug
6

No data = no impact

written by Dr. Duru

On Monday, the Atlanta-Journal Constitution reported that the state of Georgia is considering scrapping its annual sales tax holiday due to budget issues. One legislator expressed his support for the program by claiming: “‘It’s one of those things that spurs people to spend money that they may not otherwise spend. It goes directly to citizens […]

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