SUSTAINABLE, DATA-DRIVEN approaches
for improving business performance
An organization experiences data-driven performance when it converts its data into knowledge which drives measurable increases in revenues and/or profits.
The concept of data-driven performance has been percolating for quite some time. During the 90s, when Dr. N. Duru Ahanotu, founder of Ahan Analytics, LLC wrote his dissertation on knowledge management, there was abundant optimism that the lessons and techniques covering a broad range of fields (from artificial intelligence to organizational behavior) could be applied to enable companies to leverage the data and knowledge they generate every day. There was a growing vision that workers in any industry would be empowered to help their companies in this process. Today, our mathematical tools are more robust than ever and our computing resources are faster and more powerful than ever, yet, too many organizations still struggle to make measurable improvements in their performance with their data. Instead, it remains easier to fall back on tried and tested gut instincts and casual observations.
Over the past several years, we have noticed an increasing awareness of the growing gap between the concept and practice of improving business performance with data and its analysis. For example, books such as "Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
" by Stanford Graduate School of Business Professor Jeffrey Pfeffer and "Competing on Analytics: The New Science of Winning
" by Babson College Professor Thomas Davenport and Jeanne G. Harris are pioneering works that highlight all the issues relevant to data-driven business performance. Even in the booming and fertile field of web analytics, work continues to formalize approaches for translating accumulations of data into productive value - see for example, "Actionable Web Analytics: Using Data to Make Smart Business Decisions
" by Jason Burby.
Ahan Analytics, LLC belongs to this rich and growing field. Please continue to explore this site to understand more about how Dr. Ahanotu's expertise
and analytic approach
can deliver data-driven performance
for your company.